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Microblading Training & Permanent Makeup Courses

At Innovative Beauty Academy we are proud to say we hold our students to the highest standards. With every course we require our students to provide proof of completion for both the Workplace Hazardous Materials Information System (WHMIS) and Bloodborne Pathogen courses prior to the first day of their in-class training. It is of the upmost importance to us that we can assure our students understand and develop a strong concern for sterilization and proper tool care. 

Every class is comprised of two components: self study and hands-on in depth training. With the successful completion of one of our courses we offer a personal mentorship to help guide you in your new journey. We will provide you with a plethora of tools and information to become successful. With our unique combination of innovative skills, marketing tips, business guidance, and tool kits our students complete our programs with the confidence to go forward and begin using their skills.

Our classes require a 50% deposit to hold your spot. Upon full payment we provide students with the full training manual to begin their self paced study prior to the hands on component of each course.

 

We are pleased to announce that we offer personal payment plans for those who may require it.

Please note: 

  • Classes are subject to change depending on enrolment

  • ​In the case of COVID-19, students who can prove their positive test results will be relieved of the class, however the deposit is non-refundable. The deposit can be used towards the next class or otherwise forfeited. 

  • NO refunds will be made due to any COVD-19 related instances including unforeseen government closures.

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  • Where is the Innovative Beauty Institute Located?
    We are located in Okotoks, Alberta. This offering is perfect for anyone looking for a Calgary microblading course. We are just a short drive away. A large portion of our programs is done online, so students from across Canada can easily register and attend in-person for only the two mandatory hands-on days.
  • What Does the Innovative Beauty Institute Do?
    We are a permanent makeup academy that offers microblading courses, PMU training, and more. If you're looking to learn microblading, powder brows, hybrid brows, or any other permanent makeup services, keep an eye on our upcoming courses. If you are looking for treatments or services rather than courses, we are owned and operated by two professional PMU artists who you can book services from.
  • Who Owns the Innovative Beauty Institute?
    Innovative Beauty Academy was founded by Ciara and Jennifer, two industry-leading PMU Specialists who both hold over 30 Masterclass Permanent Makeup Certifications. These hard-hitting experts have trained artists from all over North America. Innovative Beauty puts the success of their students above all else. They won't sleep until you know everything from your technical skills to how to market your new business. Your success story starts here.
  • What Does PMU Mean?
    A PMU artist is a Perminate Makeup Artist. These professionals specialize in the face, using electronic devices to deposit pigments under the skin for treatments such as eyebrow microblading, lip blushing, permanent eyeliner, and more.
  • Is Microblading Training Worth it?
    Absolutely. This type of training is quite affordable in comparison to other professional certifications. You walk out completely qualified to book clients either independently or under an existing business. The training is condensed and packed with information, so you don't need to worry about juggling an extended program with your existing schedule.
  • How Do You Become a Permanent Makeup Artist?
    To become a permanent makeup artist, you must become certified by a licensed institution like the Innovative Beauty Institute. You can take multiple courses to become certified in various specialties within the industry. For example, you may want to take a PMU course for eyeliner and lip blushing, among other things, as well as microblading courses. The more certifications you get, the more services you are able to provide.
  • What Courses Does Innovative Beauty Offer?
    We are currently offering a premium hybrid brow course which certifies you in microblading, machine shading, and hybrid brows. We are also offering a full premium PMU course which earns you certification in powdered ombre browns, traditional powder brows, soft edge seamless brows, combo brows, lip blush, and eyelash enhancement liner. Finally, we also have a refresher course to help students gain confidence by perfecting their existing stills. This course is customized to each student's needs.
  • How Do I Register for PMU Training?
    To register for one of our courses, head to our upcoming course calendar and select the course you want to register for. Enter your information and complete the Enrolment Form. Next, send a deposit via e-transfer. Your spot will be held as soon as your deposit is received. If you need a payment plan or would like to chat about your options, we're more than happy to help you out.
  • How Long Do the Courses Take?
    While each course is unique, most consist of a minimum of five weeks with 12 months of ongoing mentorship. There are two in-class training days coupled with at least five weeks of self-study. The course materials become available to you as soon as you register, so the earlier you register, the more time you have.
  • Do You Offer Online Microblading Training?
    Yes! Microblading is part of our Premium Hybrid Brow Course. But that's not it. This course will also earn you certification in Machine Shading and Hybrid Brows.
  • Cancellation Policies For Students
    There will be zero refunds after the deposit is paid and online content has been released.
  • How long does eyebrow microblading take?
    A client's first session should take about 2.5 to 3 hours. A new artist’s client can expect to be there even longer, and clients of experienced artists can expect a shorter appointment. This session will include shaping and styling for the client's approval. Next, the pigment colour selection. Once the client is excited about their direction, the actual microblading process will begin. Appointments to follow will take far less time as the preliminary consultation steps will have been completed.
  • What is powder brow vs microblading?
    Microblading: Microblading is a form of semi-permanent tattoo. Tiny pins that make up a blade deposit pigment under the skin to create hair-like strokes throughout the brow. From there, a machine is used to do a light dusting of colour throughout to create density. The hybrid brow is the most natural look. Powder: A powder brow is considered to be slightly bolder and more of a makeup look. It is more saturated and structured. The density gives off the illusion of a makeup-filled brow.
  • Does microblading hurt?
    Microblading isn't known to be painful, though some clients note a bit of discomfort or sensation. The numbing cream helps a lot with pain, though some people do note that it causes a bit of dull pain. You can expect a strange sensation, a bit of pressure, and some discomfort. Though, anyone who's done waxing or got tattoos in the past shouldn't worry.
  • How much does microblading cost?
    With a newer artist, microblading can range from about $350 to $650 or so. Typically the initial session is the most expensive, with touch-ups and annual colour boosts being more affordable. You can expect more experienced artists to charge higher.
  • How long does permanent makeup last?
    While most pigments are made up primarily of iron oxide, many are still carbon-based. As a result, the longevity of permanent makeup can not in good conscience be given a definitive time frame. It will fade over time, requiring annual maintenance. We can not say if or when it will fade out completely. Annual maintenance is very similar to maintaining your hair colour. When you get a refresh, it brightens your brows ensuring you have beautiful brows year after year.
  • What is the healing process like for brows?
    Why do my brows look red? The red tone is caused by irritation and inflammation of the skin, which can have lingering effects as a result of your service. My brows are scabbing. Is this normal? Yes, scabbing is absolutely normal. Permanent Makeup services cause your body to go into protection mode (think about when you scrape your knee, and your body goes into protection mode to begin the healing process; this is the same sort of reaction). It is also normal for your body not to scab. The results depend on your skin type and cycle and will contribute to the amount of scabbing if any at all. My scabs fell off, and my brows look red. Why? The redness is a result of inflammation and will pass as your body begins to heal fully. Why did my brows disappear? As the healing process continues, new skin forms over the wound. As the new skin forms, it may appear as though your brows have disappeared, but really the pigment just needs time to resurface. Your brows will re-appear as you further along into the healing process. Is it normal for my brows to heal at different times? Your brows are not the same before the process. In most cases, we need to do completely different things to each brow in order to achieve symmetry. As a result, you will notice that your brows may heal independently and at a different rate. For example, if one tail requires more work than the other, you may notice that the one tail requiring more work has significantly more inflammation and irritation in comparison to the other tail. Likewise, if one brow requires more work at the head than the other, you can expect that brow to have more inflammation and irritation than the other.
  • How do I prepare for a PMU appointment?
    No alcohol 48 HOURS prior to your procedure. ​No caffeine the morning of your procedure. ​No Botox TWO WEEKS prior to your procedure. ​No fillers FOUR WEEKS prior to your procedure. ​Avoid sun and tanning ONE WEEK prior to your procedure. ​Do not take Aspirin, Niacin, Vitamin E or Advil/Ibuprofen 24 HOURS prior to your procedure. Discontinue Glycolics, Chemical Peels and Retin-A FOUR WEEKS prior to your procedure. Refrain from the use of any Alpha Hydroxy Acid (AHA) products close to the eyebrow area TWO WEEKS PRIOR to and TWO WEEKS AFTER your procedure. Check your moisturizer, facewash BB or CC creams and makeup primers for anything that says acid. ​Discontinue use of Retinol products OR strong skin care products ONE WEEK prior to your procedure. No brow waxing or tinting ONE WEEK prior to your procedure. You must discontinue the use of any type of Accutane ONE YEAR prior to your procedure. No LATISSE (lash hair growing serum). Discontinue use at least THREE WEEKS prior to your appointment. Please note, you are more sensitive to PMU procedures during your menstrual cycle.
  • Who shouldn't get permanent makeup?
    A person who is on Accutane or has taken it within the last year.​ A person who is pregnant or breastfeeding. A person who is affected by AIDS, HIV or Hepatitis. A person with a history of keloid scarring.
  • Booking & Cancelation Policies For Services
    A 50% deposit is required to reserve your appointment for each service. This deposit is non-refundable if the cancellation occurs within 72 hours prior to the scheduled appointment. This applies to our apprentice. All services and deposits can be paid by credit or e-transfer. If using e-transfer, please send funds to ciara.halsted@hotmail.com. The balance of your service can be paid by credit, e-transfer, cash on or before the day of your appointment. Reschedule due to COVID: Appointments that are required to be rescheduled as a result of COVID-19 closures will be handled on a first come first serve basis. We are happy to reschedule your appointment at the earliest available opportunity. Thank you for your understanding during this difficult time.
  • What is the healing process like after lip blushing?
    My lips are swollen, is this normal? Lips are very prone to swelling as the skin is so thin. Most people experience a lot of swelling after a lip blushing treatment, this is really common and you don't need to worry. Lip swelling will subside in the days following your treatment, typically really quickly. Why do my lips look really red? The red tone is caused by irritation and inflammation of the skin, which can have lingering effects as a result of your service. My lips are scabbing. Is this normal? Yes, scabbing is absolutely normal. Permanent Makeup services cause your body to go into protection mode (think about when you scrape your knee, and your body goes into protection mode to begin the healing process; this is the same sort of reaction). It is also normal for your body not to scab. The results depend on your skin type and cycle and will contribute to the amount of scabbing if any at all. My scabs fell off, and my lips look red. Why? The redness is a result of inflammation and will pass as your body begins to heal fully. Is it normal for my lips to heal at different times? Your lips are not the same before the process. In most cases, we need to do completely different things to each lip. As a result, you will notice that they may heal independently and at a different rate.
  • What is the healing process like after eyelash enhancement?
    My eyes are swollen, is this normal? Eyes are very prone to swelling as the skin is so thin. Most people experience a lot of swelling after an eyelash enhancement treatment, this is really common and you don't need to worry. Swelling will subside in the days following your treatment, typically really quickly. Why do my eyelids look red? The red tone is caused by irritation and inflammation of the skin, which can have lingering effects as a result of your service. My lids are scabbing. Is this normal? Yes, scabbing is absolutely normal. Permanent Makeup services cause your body to go into protection mode (think about when you scrape your knee, and your body goes into protection mode to begin the healing process; this is the same sort of reaction). It is also normal for your body not to scab. The results depend on your skin type and cycle and will contribute to the amount of scabbing if any at all. My scabs fell off, and my lips look red. Why? The redness is a result of inflammation and will pass as your body begins to heal fully. Is it normal for my lids to heal at different times? Your lids are not the same before the process. In most cases, we need to do completely different things to each lip. As a result, you will notice that they may heal independently and at a different rate.

COURSES

Premium Hybrid Brow Course $4250+gst

Prerequisites: 

All students are required to complete the following online courses prior to their first day of in-class instruction.

Course Overview:

Our Premium Hybrid Brow class is a one-of-a-kind learning experience that sets us apart as an academy and provides our students with the fundamental and practical knowledge they require to excel in the world of permanent makeup. We have created a learning experience that is truly unique by combining both self-study and in-class instruction over a five-week period. We have the largest manual in Canada, chalked full of critical information to provide students with a strong understanding of permanent makeup application. Our students graduate with a full understanding of sanitization, color theory, skin anatomy, brow mapping, client professionalism, PMU application, and more.

 

You will learn multiple techniques including microblading, machine shading and hybrid brows. You will finish this class a six times certified pmu artist. This gives you the opportunity to reach a much larger clientele with at least one technique that speaks to them, increasing profit from the start.

Day1-14: Online Manual: Self-study

You will receive your online material upon enrollment. You will work through the program and are required to complete all quizzes at the end of each chapter as you work through the self-study material.

Day 15: First in-class hands on technical training session (in-person participation required)

Review of fundamentals and theory from your course manual. From there we expand into hands on practice. You will receive real time feedback and advise. Your educators will help foster positive habits and ensure you are confident in your techniques.

Week 16-29: Home Practice and Mentorship 

After the in-class session you will have another two weeks of self-study. This period of time will allow you to practice the skills you have learnt to date. You will have assignments and submit your work for feedback. We find this is the weeks our student’s flourish; it allows time for you to build confidence and fine tune your skills.

 

Day 30: Second in-class session (2 live models) (in-person participation required)

In week five you will complete brows on  live models! Your educators will be there every step of the way. We double check your work from brow mapping to the final brow stroke. You will be amazed at how everything you have learnt comes together into an artform you can be proud of.

 

12 months+: Ongoing Mentorship

Now what? You are ready to begin your journey into the amazing world of permanent makeup. During your first year, post-graduation, we continue to maintain our relationship with you and provide a 12-month mentorship. We create group chats with each of our classes to ensure you have an opportunity to network with peers at the same stage of their career as well as provide you easy access to answers from your educators.

Upon completion of this course, students will obtain the following certifications:

 

1. Microblading

2. Machine Shading

3. Hybrid Brows 

Are you worried about where you will work once you graduate, or the expenses associated with starting a business and renting a room? We also offer daily chair rentals to our students! Come work next to us, use our products, and have an encouraging safe environment to begin your career!

** Models are not provided - students must provide their own models **

** All classes are subject to change, pending enrolment **

Full Premium PMU Course 
$4500+gst

 

Throughout this course you will learn a variety of powdered brow techniques, lip blush and eyelash enhancement liner. These incredible machine skills will allow you to expand your service list which in turn significantly increases revenue. Upon successful completion of this course, you will have the fundamental understanding and practical skillset to complete a traditional powder brow, a soft and seamless edge powdered brow, a powdered ombre brow, and a combo brow (if you have microblading experience). Additionally you will also be fully qualified and confident in lip blush and eyelash enhancement liner tattoo.

 

Day1 -14: Online Manual: Self-study (not required to attend in person and can begin the online portion at your convenience).

You will receive your online class material two weeks prior to your class start date. You will work through the manual at your own pace and will be required to complete a quiz at the end of each chapter as you work through the self-study material. 

Online content like you have never experienced before! Created by leading artists in the industry with years of knowledge and thousands of case studies. This will have you feeling more prepared than ever to execute your services to the highest standard possible.

You will learn all of our tips and tricks through the online portion of study and by the end of hands on, absolutely everything we as artists do in service will be shared with you. Innovative prides itself on being as transparent as possible. Our goal is to bring you to the highest level of success as quickly as possible and in order to do this, we have to lay it all out on the table. 

The online study covers a vast majority of both service and business requirements.

We cover everything from client set up, service and procedures all the way to forms, protocols and business building. Skip the mundane process of creating your own website content and client medical, safety and procedure protocols and allow us to provide those to you. One less thing to worry about so you can focus on mastering your craft. Not sure how to get your business up and running or where to even start? Don't worry, we've got you covered. we will provide you with a detailed check list to get up and running including insurance broker recommendations and a fantastic accounting team that can help put your business goals into play.

Not sure how to get clients? Do not fret, we have a wide variety of options to help you tackle your marketing and gain the desired clientele you're after. With suggestions offered for functional and easy to manage website platforms all the way to highly recommend marketing teams, there isn't a level of business we can't help with.

When you choose Innovative Beauty Academy you are unlocking the door to the life you're longing for. Your new life starts here, with us. Having years of study compiled into one of the largest online manuals will help you reach your dreams that much quicker!

Day 15: First in-class hands on technical training session (in-person participation required)   

Review of fundamentals and theory from your course manual. From there we expand into hands on practice of machine shading. You will receive real time feedback and advise. Your educators will help foster positive habits and ensure you are confident in your technique.

 

Day 16-29: Home practice and mentorship

After the in-class session you will have another two weeks of self-study and practice time. This period of time will allow you to practice the skills you have learnt to date. You will have assignments and submit your work for feedback. We find this is this week our student’s flourish; it allows time for you to build confidence and fine tune your skills.

Day 30: Second in-class session (2 live models) (in-person participation required)

In week five you will complete the services you learned on a live model! Your educators will be there every step of the way. We double check your work from brow mapping to the final photos of your work. You will be amazed at how everything you have learnt comes together into an artform you can be proud of.

12 Months+: Ongoing Mentorship

Now what? You are ready to begin your journey into the amazing world of permanent makeup. During your first year, post-graduation, we continue to maintain our relationship with you and provide a 12-month mentorship. We create group chats with each of our classes to ensure you have an opportunity to network with peers at the same stage of their career as well as provide you easy access to answers from your educators.

Upon completion of this course, students will obtain the following certifications:

 

1. Powdered Ombre Brows

2. Traditional Powder Brows

3. Soft Edge Seamless Brows 

4. Combo Brows

5. Lip Blush

6. Eyelash Enhancement Liner

Are you worried about where you will work once you graduate, or the expenses associated with starting a business and renting a room? We also offer daily chair rentals to our students! Come work next to us, use our products, and have an encouraging safe environment to begin your career.

** Models are not provided - students must provide their own models **

** All classes are subject to change, pending enrolment **

Refresher

Build your confidence by perfecting your existing skills. This course will be customized to your needs and can include the leading areas of Permanent Make-Up such as, but not limited to, brows, lips, and eyeliner. As well as, Microblading and Machine Shading.

HYBRID BROW
PMU FULL
REFRESH
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