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Innovative Beauty Academy, where your success is our success <3


Hello Students,


We would like to start off with a HUGE welcome to our Innovative Beauty Academy family and congratulations on taking the next step towards your Permanent MakeUp career! We cant wait to get to know each and every one of you on a more personal level and look forward to having you in our class. We truly believe that our success is a direct reflection of your success. It is our main mission for you to leave our class empowered, inspired, and with as much knowledge as possible.


Why wait?! Let's get this party started. We have put together a list of useful tips and tricks for you to review prior to your first day of class:


  • Pick a name for your business 

  • Start a business page on two or more social media outlets (Instagram & Facebook) if you haven't already done so. 

  • Post some content! Don't worry about not having PMU post yet, pick whatever interests you. For instance, if you’re interested in makeup create a post about that. Perhaps its beauty products, skin care, or motivational quotes... literally, the world is your oyster with this one. You are aiming to find content that aligns with you and who you want to portray yourself as to your followers while making it catchy and interesting.

  • Helpful hint: add content before adding followers/inviting people to your page so you don’t blow up their feed while establishing your page content.

  • Hashtags are key! Feel free to look at ours to help you out. 

  • Post about the services you will be offering.

  • Start booking clients! 

Brows and PMU is all the rage right now! Informing people that you will be offering PMU Brows using industry leading techniques such as microblading, microshading, and machine will help you book clients before you're even done the course! Remember to use trending words like Ombre Brows, Powder Brows, Microblading, and PMU Brows. Pre booking clients means you will be working right after graduation #bossbabe. 


Lastly, we strongly recommend you request a sitting fee for your models. You will quickly realize collecting a deposit increases the likelihood of your clients showing up. With some "skin in the game" clients tend to avoid cancellations or no-shows knowing they will lose money. You are welcome to refund your models sitting fee once they arrive (if you'd like) but we want to ensure your models shows up on model day. Unfortunately, in previous classes we have had models cancel last minute which results in you completely missing the hands-on portion of the class. 


All classes are held at Innovative Beauty Academy:

Unit #101 - 49 Elma St W

Okotoks, Alberta T1S 1J8

If you have any questions or concerns prior to your class start date, please do not hesitate to contact us!


Thank you so much, let the grind [we mean, fun] begin!

Ciara & Jen 


​With every course we require our students to provide proof of completion of the following courses: 

  • Workplace Hazardous Materials Information System (WHMIS) 

  • Bloodborne Pathogen courses prior to the first day of their in-class training


  • Sign up as a member to our website in order to obtain access to the Premium Brow online manual and other Innovative Beauty Academy exclusive online content.

  • To sign up as a member of the site, click "Log On" in the top right hand corner of the website.


  • 100% class attendance is required. You are expected to be punctual every morning and after breaks throughout the day.

  • You are expected to bring your student kit and all other materials, including class manuals, to each class.

  • You will be provided a 30-minute lunch break. The timeline for this break is dependent upon course progress. It is recommended that you bring a lunch with you. Please be on time after lunch as the class will resume without you to maintain the course schedule.

  • You are expected to clean your work station at the end of the day using the health and safety requirements outlined in this course by Alberta Health Services.

  • Students who smoke are required to wash their hand thoroughly before entering/re-entering the workplace. The use of mints and/or gum is encouraged


  • Makeup is not required but you must demonstrate superior hygiene

  • Hair must be secured and worn up in a ponytail or clip

  • You are required to wear all black clothing as well as closed toe shoes.


  • A 50% deposit is required by each student upon registration. This fee is used to cover the expense of student kits and all other course materials. The deposit is non-refundable and/or non-transferable as soon as course material(s) are distributed by Innovative Beauty Academy via mail, email, or in person.

  • The remaining tuition is due no later than one week prior to the start date of the course.

  • Students who withdrawal, drop out, no-show, or do not receive a certificate for any reason will not receive reimbursement for tuition whether it be paid in part or in full.


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